Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии

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Там же.

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Там же.

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Там же.

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440

Там же. Р. 133.

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Там же.

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444

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445

Gschwandtner. Everything I Know About Sales Success. Р. 124.

446

Там же. Р. 135.

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Dolan.The Soda with Buzz.

448

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458

Там же.

459

Ramachandran V. S. The Neurons That Shaped Civilizatio. Speech // TED India, 2009. November. URL: http://blog.ted.com/2010/01/04/The_Neurons_Tha/ (25.05.2012).

460

Там же.

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Saad. The Consuming Instinct.

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