Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии

267

Solliday-McRoy Cindy. Laughter Is the Best Emotional Medicine, 2011. April 26. URL: http://www.livestrong.com/article/12141-laughter-best-emotional-medicine/ (25.05.2012).

268

Edmonds Molly. Is Laughter Contagious? URL: http://health.howstuffworks.com/mental-health/human-nature/happiness/laughter-contagious.htm (25.05.2012).

269

Sacks Mike. Canned Laughter: Ben Glenn II, Television Historian, 2010. July 20. URL: http://www.theparisreview.org/blog/2010/07/20/canned-laughter-ben-glenn-ii-television-historian/ (25.05.2012).

270

Haley Russell I, Baldinger Allan L. ARF Copy Validity Project // Journal of Advertising Research, 2006. November. Р. 114–135. URL: http://www.aeforum.org/aeforum.nsf/b6f532dc08e2a32e80256c5100355eab/39d4869ae7d09e92802567f600405431/FILE/acut0066.pdf (25.05.2012).

271

Gelfand Alexander. Long-Promised, Voice Commands Are Finally Going Mainstream, 2008. June 4. URL: http://www.wired.com/software/coolapps/news/2008/06/speech_tech (25.05.2012).

272

Aula Anne, Khan Rehan, Guan Zhiwei. Frowns, Sighs, and Advanced Queries – How Does Search Behavior Change as Search Becomes More Difficult, 2010. September 17. URL: googleresearch.blog spot.com/2010/09/frowns-sighs-and-advanced-queries-how.html (25.05.2012).

273

Spigel Alix. When the «trust hormone» is out of balance, 2010. July 17. URL: http://www.npr.org/templates/story/story.php?storyId=126141922 (25.05.2012).

274

Dolley Roger. The Relaxation Effect, 2011. August 8. URL: http://www.neurosciencemarketing.com/blog/articles/whats-better-than-an-excited-customer.htm (25.05.2012).

275

Editor. Increase Sales with Color, Sound, Taste, Smell and Touch, 2001. March 8. URL: http://www.marketingprofs.com/webnews/2/news3–8–01.asp (25.05.2012).

276

Там же.

277

Mackay Hugh. Life’s an adventure, or is it? 2004. December 4. URL: http://www.theage.com.au/news/Hugh-Mackay/Lifes-an-adventure-or-is-it/2004/12/03/1101923331151.html (25.05.2012).

278

Fisher Tessa. Shirley Polykoff. Jewish Women’s Archive. URL: http://jwa.org/encyclopedia/article/polykoff-shirley (23.05.2012).

279

McG. Thomas Robert Jr. Ad Writer Whose Query Colored a Nation, 1998. June 08. URL: http://www.nytimes.com/1998/06/08/nyregion/shirley-polykoff-90-ad-writer-whose-query-colored-a-nation.html (23.05.2012).

280

Mini-case study. Nike’s «Just Do It» // Center for Applied Research. Advertising Campaign. URL: http://www.cfar.com/Documents/nikecmp.pdf (23.05.2012).

281

Hunsberger Brent. Nike’s «Just Do It» Slogan Celebrates 20 Years: The Iconic Saying, Now 20, Is Featured in the Company’s Olympics Campaign, 2008. July 18. URL: http://www.oregonlive.com/business/oregonian/index.ssf?/base/business/1216353305226620.xml&coll=7 (25.05.2012).

282

Parpis Eleftheria. On the Spot: Dan Wieden, 2009. May 22, 2009. URL: http://www.adweek.com/news/advertising-branding/spot-dan-wieden-101196 (25.05.2012).

283

Hunsberger Brent. Nike Celebrates «Just Do It» 20th Anniversary with New Ads. 2008. July 17. URL: http://blog.oregonlive.com/playbooksandprofits/2008/07/nike_celebrates_just_do_it_20t.html (25.05.2012).

284

Там же.

285

Quotation Vault. «Sigmund Freud. URL: http://www.quotationvault.com/author/Sigmund_Freud (23.05.2012).

286

Van Praet Douglas. Interview with Paul Zak, Professor of Economics and Department Chair at Claremont Graduate University. Claremont, California, 2011. January 4.

287

Afremow Jim. PhD., LPC. Trust the Talent, 2011. September 3. URL: http://www.psychologytoday.com/blog/trust-the-talent/201109/visualize-actualize (25.05.2012).

288

Lebon F., Collet C., Guillot A. Benefits of Motor Imagery Training on Muscle Strength // Journal of Strength and Conditioning Research. 2010. June. Р. 1680–87.

289

Silhouette Campaign // Marketing Campaign Case Studies, 2008. February 28. URL: http://marketing-case-studies.blogspot.com/2008/02/silhouette-campaign.html (25.05.2012).

290

Deutsch Inc. Beliefs. URL: http://www.deutschinc.com/#!/about/beliefs (25.05.2012).

291

Joseph Noah. Toronto Porsche Dealer Redefines Direct Marketing. 2012. July 31. URL: http://www.carbuzz.com/news/2012/7/31/Toronto-Porsche-Dealer-Redefines-Direct-Marketing-7710046/ (01.08.2012).

292

Turner Mark. The Way We Imagine // In Imaginative Minds. London: Oxford University Press & The British Academy, 2007. Р. 213–236.

293

Turner Mark. Blending & Conceptual Integration. URL: http://markturner.org/blending.html (23.05.2012).

294

Pressfield Steven. The War of Art. New York: Rugged Land, 2002.

295

Lehrer Jonah. Harold and the Purple Crayon. The Frontal Cortex, 2009. August 17. URL: http://scienceblogs.com/cortex/2009/08/17/childhood-rituals/ (25.05.2012).

296

Brooks David. The Social Animal. New York: Random House, 2011. Р. 350.

297

Jary David, Jary Julia. Collins Dictionary of Sociology. New York: Harper-Collins, 1995. Р. 93.

298

The Sims. Wikipedia. URL: http://en.wikipedia.org/wiki/The_Sims (23.05.2012).

299

Brightman James. The Sims 3 Is Best-Selling PC Game Worldwide in 2009. 2010. January 22. URL: http://www.industrygamers.com/news/the-sims-3-is-best-selling-pc-game-worldwide-in-2009/ (25.05.2012).

300

Howe Charles. Fantasy Football: Is It Ruining the NFL? 2010. August 30. URL: http://bleacherreport.com/articles/446740-fantasy-football-is-it-ruining-the-nfl (25.05.2012).

301

Pink Daniel H. A Whole New Mind. New York: Riverhead Books, 2005. Р. 101.

302

West Scott and Anthony Mitch. Storyselling for Financial Advisors. Chicago: Dearborn Financial Publishing, Inc., 2000. Р. 181.

303

Пиньята – мексиканская по происхождению полая игрушка довольно крупных размеров, изготовленная из папье-маше или легкой оберточной бумаги с орнаментом и украшениями. – Прим. ред.

304

Figures according to Steve Neder. Volkswagen // Agency Sales and Business Review 2011 Presentation. Herndon, Virginia, 2012. Jan 23.

305

Volkswagen Selected as Clio Awards 2012 Global Advertiser of the Year. Volkswagen, 2012. May 4. URL: http://media.vw.com/press release/1053/1/volkswagen-selected-clio-awards-2012-global-advertiser-year (25.05.2012).

306

Jung Carl. Man and his Symbols. New York: Dell, 1968. Р. 41.

307

Language and Symbols // Human Origins Initiative of the Smithsonian Institution’s National Museum of Natural History. URL: http://humanorigins.si.edu/human-characteristics/language (23.05.2012).

308

Riley Alex and Boome Adam. Superbrands» Success Fuelled By Sex, Religion And Gossip, 2011. May 16. URL: http://www.bbc.co.uk/news/business-13416598 (25.05.2012).

309

Lindstorm Martin. Buyology. New York: Crown Business, 2008. Р. 124.

310

Zonco Lauriane. On the Cutting Edge. URL: http://www.swissstyle.com/victorinox-cutting-edge (23.05.2012).

311

Kalinina Alexandra, Schar Anne, Ukic Dijana. Victorinox Intercultural Stakeholder Management Groupwork. URL: http://www.marketing.imu.unibe.ch/download/lehre/intstake/10_Victorinox.pdf (23.05.2012).

312

Ramachandran V. S. V. S. Ramachandran On Your Mind. TED Talks 2007, March. URL: http://www.ted.com/talks/vilayanur_ramachandran_on_your_mind.html (27.05.2012).

313

Phillips Donald T. Run to Win. New York: St. Martin’s Griffin, 2002.