Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии

363

Finch Julia. Dyson’s Profits Rise To «190m», 2010. May 26. URL: http://www.guardian.co.uk/business/2010/may/26/dyson-profits-rise (25.05.2012).

364

Там же.

365

Kahneman Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011. Р. 81.

366

Krulwich Robert and Abumrad Jad. Why Is it So Hard to Do the Right Thing? 2009, January 26. URL: http://www.npr.org/templates/story/story.php?storyId=122781981 (25.05.2012).

367

Kahneman Daniel.. Thinking, Fast and Slow.Р. 87.

368

Editor. 5126 Failures – The Dyson Brand Story. 2007. April 18. URL: http://brandstory.typepad.com/writer/innovation/.

369

Kahneman Daniel.Thinking, Fast and Slow. Р. 284.

370

Там же. Р. 6–68.

371

Lehrer Jonah. Why Are Easy Decisions So Hard? 2011. March 2, 2011. URL: http://www.wired.com/wiredscience/2011/03/why-are-easy-decisions-so-hard/ (25.05.2012).

372

Advertising: It’s Everywhere // Media Awareness Network. URL: http://www.media-awareness.ca/english/parents/marketing/advertising_everywhere.cfm (25.05.2012).

373

Caldwell S Christopher. Select All: Can You Have Too Many Choices? // New Yorker, 2004. March 1. URL: http://www.newyorker.com/archive/2004/03/01/040301crbo_books#ixzz1vZIijS6h (25.05.2012).

374

Feinberg Cara. The Mind fulness Chronicles, 2010. September-October. URL: http://harvardmagazine.com/2010/09/the-mindfulness-chronicles?page=all (25.05.2012).

375

Астротурфинг – в русскоязычной литературе и интернете этот термин используется в несколько ином значении: как искусственное управление общественным мнением с помощью современного программного обеспечения либо специально нанятых пользователей. – Прим. ред.

376

Microsoft Funded «Grass Roots» Campaign // Associated Press, 2001. August 23. URL: http://www.usatoday.com/tech/news/2001–08–23-microsoft-letters.htm (25.05.2012).

377

Ranjan Prakash. Honda Product Manager Gets Caught Astroturfing, 2010. December 27. URL: http://e-marketingstories.com/2010/12/27/honda-product-manager-gets-caught-astroturfing/ (25.05.2012).

378

Hill Kashmir. Chick-fil-A Has Completely Lost Control of Its Facebook Page, 2012. July 25. URL: http://www.forbes.com/sites/kashmirhill/2012/07/25/chick-fil-a-has-completely-lost-control-of-its-facebook-page/ (01.08.2012).

379

Marriott Michael. The Short Life of a Rap Star, Shadowed by Many Troubles, 1997. March 17. URL: http://www.nytimes.com/1997/03/17/nyregion/the-short-life-of-a-rap-star-shadowed-by-many-troubles.html (25.05.2012).

380

Spiegler Marc. Marketing Street Culture Bringing Hip-Hop Style to the Mainstream. URL: http://www.businessresearchsources.com/business-school/American-Demographics_234/ (23.05.2012).

381

Tommy Hilfiger // Minneapolis Star Tribune,1996. June 22. URL: http://www.answers.com/topic/tommy-hilfiger#ixzz1m70tXdLW (25.05.2012).

382

Editor. Tommy Hilfiger Corporation. 2012. May 23. URL: http://www.fundinguniverse.com/company-histories/Tommy-Hilfiger-Corporation-Company-History.html (23.05.2012).

383

Editor. History and Background of Tommy Hilfiger. URL: http://www.fragrancex.com/products/_bid_Tommy – Hilfiger-am-cid_perfume-am-lid_T__brand_history.html (25.05.2012).

384

Tommy Hilfiger – The Struggles of an American Fashion Icon // IBS Center for Management Research, URL: http://www.icmrindia.org/casestudies/catalogue/Marketing/Tommy%20Hilfiger-Marketing.htm (23.05.2012).

385

Editor. Tommy Hilfiger. URL: http://www.answers.com/topic/tommy-hilfiger (23.05.2012).

386

W. C. Privy’s Original Bathroom Companion / ed. Barrett Erin, Mingo Jack. New York: St. Martin’s Press, 2003. Р. 407–410.

387

Morgan Mary. A History in Marketing of Marlboro Brand Cigarettes, 2007. February 19. URL: http://voices.yahoo.com/a-history-marketing-marlboro-brand-cigarettes-204451.html?cat=9 (25.05.2012).

388

Schalch Kathleen. Present at the Creation: The Marlboro Man. NPR, 2002. October 21.

389

Flaherty Stacy, Minnick Mimi. Marlboro Oral History And Documentation Project, Ca. 1926–1986. 2000. November. URL: http://american history.si.edu/archives/d7198.htm (25.05.2012).

390

Jaffe Jessica. The Imagery, Fantasy, and Symbolism of the Marlboro Man. URL: http://www.rochester.edu/College/ANT/faculty/foster/ANT226/Spring01/papers/jaffe_imagery.html (23.05.2012).

391

The Marlboro Man // Advertising Age, 1999. March 29. URL: http://adage.com/century/icon01.html (25.05.2012).

392

Roman Kenneth. The Kings of Madison Avenue. New York: Palgrave Macmillan, 2009.

393

The Marlboro Man // Advertising Age.

394

Market Information // Philip Morris USA. URL: http://www.philipmorrisusa.com/en/cms/Company/Market_Information/default.aspx (23.05.2012).

395

Консюмеризм – уклад общества, потакающий покупке товаров и услуг в больших количествах сверх всякой необходимости. Помимо это-го значения, под консюмеризмом может пониматься защита прав потребителей. – Прим. ред.

396

Miller Geoffrey. Spent. New York: Viking Adult, 2009.

397

Там же.

398

Там же.

399

Linden David. The Accidental Mind // Cambridge: Belknap Press, 2007. Р. 24.

400

Kahneman Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011. Р. 52.

401

Kiley David. Can You Name That Slogan? 2004. October 14. URL: http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041014_4965_db-035.htm (25.05.2012).

402

W. C. Privy’s Original Bathroom Companion / ed. Barrett and Mingo. Р. 407–410.

403

Kahneman Daniel. Thin Russell A. king, Fast and Slow.

404

Dewey Russell A., Ph.D, Priming. URL: http://www.intropsych.com/ch06_memory/priming.html (23.05.2012).

405

Jacoby L. L. Perceptual Enhancement: Persistent Effects of an Experience // Journal of Experimental Psychology: Learning, Memory, and Cognition 9 (1), 1983. Р. 21–38.

406

University of Chicago Press Journals. I Like It, But I Don’t Know Why: How Does Conditioning Affect Consumer Choice? // ScienceDaily, 2010. May 18.

407

Dooley Roger. Brainfluence. Hoboken, N.J.: John Wiley & Sons, Inc., 2012. Р. 59.

408

Wilson Timothy D. Strangers to Ourselves Cambridge: Belknap Press, 2002. Р. 185.

409

Там же. Р. 187.

410

Whitewell Stuart. Ingredient branding case study: Intel. 2005. July 11. URL: http://www.intangiblebusiness.com/Brand-Services/Marketing-services/News/Ingredient-branding-case-study-Intel~466.html (25.05.2012).

411

Walia Dr. Damon, Mathur Ashank Dayal, Shrivastava Abhinaw and Singh Evenpreet. Inside Intel Inside. URL: http://www.scribd.com/doc/38851337/Inside-Intel-Inside (23.05.2012).

412

Intel Inside Program. Intel. URL: http://www.intel.com/pressroom/intel_inside.htm (23.05.2012).

413

Там же.

414

Рефрейминг – термин, который широко применяют в нейролингвистическом программировании для описания используемых им процедур переосмысления и перестройки механизмов восприятия, мышления, поведения с целью избавления от неудачных (возможно, даже патогенных) психических шаблонов. – Прим. ред.