Филип Котлер - Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе
48
Prahalad С. К. The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits. – Philadelphia: Wharton School Publishing, 2005.
49
Austin J., Leonard H. B., Quinn J. W. Timberland: Commerce and Justice. – Harvard Business School Press, revised December 21, 2004
50
Benioff М., Southwick К. Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well. – Franklin Lakes, New Jersey: The Career Press Inc., 2004.
51
Dolan P., Elkjer Т. True to Our Roots: Fermenting a Business Revolution. – New York: Bloomberg Press, 2003.
52
Drucker P. F. What Business Can Learn from Nonprofits. Classic Drucker. – Boston: Harvard Business School Press, 2006.
53
Глава Handy Ch. Finding Sense in Uncertainty в книге Gibson R. Rethinking the Future: Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets, and the World. – London: Nicholas Brealy Publishing, 1997.
54
Van Lee R., Fabish L., McGaw N. Th e Value of Corporate Values // strategy+business. – Issue 39
55
Fisher А. В. Coke's Brand-Loyalty Lesson // Fortune. – 1985. – August 5.
56
Abend L. Th e Font War: IKEA Fans Fume over Verdana // BusinessWeek. – 2009. – August 28.
57
Welch 1-, Welch S. State Your Business: Too Many Mission Statements Are Loaded with Fatheaded Jargon. Play it Straight // BusinessWeek. – 2008. – January 14.
58
Abend L. Th e Font War: IKEA Fans Fume over Verdana // BusinessWeek. – 2009. – August 28.
59
Day G. S., Schoemaker P. J. H. Are You a ‘Vigilant Leader’? // MIT Sloan Management Review. – Vol. 49. – No. 3. – 2008. – Spring.
60
Maccoby М. Narcissistic Leaders: Who Succeeds and Who Fails. – Boston: Harvard Business School Press, 2007.
61
Drucker P. F. What Business Can Learn from Nonprofits. Classic Drucker. – Boston: Harvard Business School Press, 2006.
62
Hansell S. A Surprise from Amazon: Its First Profit // New York Times. – 2002. – January 23.
63
« Needleman R. Twitter Still Has No Business Model, and That's OK // CNET News. – 2009. – March 27.
64
Locke L. The Future of Facebook // Time. – 2007. – July 7.
65
Пайн Б. Дж., II, Гилмор Дж. Х. Экономика впечатлений. Работа – это театр, а каждый бизнес – сцена. – Вильямс, 2005.
66
Tichy N. Leadership Engine: How Winning Companies Build Leaders at Every Level. – New York: HarperCollins, 2002.
67
Prokesch S. How GE Teaches Teams to Lead Change // Harvard Business Review. – 2009. – January.
68
Storytelling that Moves People: A Conversation with Screenwriting Coach Robert McKee // Harvard Business Review. – 2003. – June.
69
Holt D. В. How Brands Become Icons: The Principles of Cultural Branding. – Boston: Harvard Business School Press, 2004.
70
Heath Ch., Heath D. Made to Stick: Why Some Ideas Survive and Others Die. – New York: Random House, 2007.
71
Zaltman G., Zaltman L. Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers. – Boston: Harvard Business School Press, 2008.
72
Reed D. P. Th e Law of the Pack // Harvard Business Review. – 2001. – February.
73
Последние новости о конкурсе можно узнать на его официальном веб-сайте www. projectl0tothel00.com.
74
Morrissey В. Cause Marketing Meets Social Media // Adweek. – 2009. – May 18.
75
Pine В. J., Gilmore J. Н. Keep It Real: Learn to Understand, Manage, and Excel at Rendering Authenticity // Marketing Management – 2008. – January/February.
76
Reichheld F. L. The One Number You Need to Grow // Harvard Business Review – 2003. – December.
77
Schawbel D. Build a Marketing Platform like a Celebrity // BusinessWeek. – 2009. – August 8.
78
Knight S. Insight: My Secret Love // Financial Times. – 2009. – July 25.
79
McColl G. Business Lacks Respect // BRW. – Vol. 31. – Issue 25. – 2009. – June 25.
80
McLean В., Elkind P. The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron. – New York: Portfolio, 2003.
81
Gold S. F., Chenoweth E., Zaleski J. The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron // Publishers Weekly. – Vol. 250. – Issue 41. – 2003. – October 13.
82
Love A. Flawed Leadership Values: The AIG Lesson // BusinessWeek. – 2009. – April 3.
83
DeSantis J. Dear AIG, I Quit! // New York Times. – 2009. – March 25.
84
BendapudiN., Bendapudi V. How to Use Language that Employees Get //Harvard Business Review. – 2009. – September.
85
Lencioni R M. Make Your Values Mean Something // Harvard Business Review. – 2002. – July.
86
Информация собрана из различных источников: в основном с веб-сайтов компаний, а также из журналов Fortune и Fast Company.
87
Берри Л., Селтман К. Клиника Мэйо. Менеджмент и сервис мирового уровня. – Эксмо, 2009.
88
Chambers Е. G., Foulon М, Handfield-Jones Н„Hankin S. М„Michaels Е. G. III. The War for Talent // The McKinsey Quarterly. – 1998. – Number 3.
89
Dorsey D. The New Spirit of New York // Fast Company. – 1998. – July.
90
Ready D. A., Hill L. A., Conger I. A. Winning the Race for Talent in Emerging Markets // Harvard Business Review. – 2008. – November.
91
Stanfield В. R. Walking the Talk: The Questions for All Corporate Ethics and Values Is: How Do They Play Out in Real Life? // Edges Magazine. – 2002.
92
Social and Environmental Assessment 2007, взято по адресу www.benjerry.com/company/ sear/2007/index.cfm, Ben & Jerry's, 2008.
93
The Body Beautiful – Ethical Business // The Economist. – 2006. – March 26.
94
Werther W. В., Jr., Chandler D. Strategic Corporate Social Responsibility: Stakeholders in a Global Environment. – Thousand Oaks, CA: Sage Publications, 2006.
95
Porter M. E., Kramer M. R. Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility // Harvard Business Review. – 2006. – December.
96
Ind N. Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion – London: Kogan Page, 2007.
97
Kanter R. M. Transforming Giants // Harvard Business Review. – 2008. – January.
98
O’Reilly B. Th e Rent-a-Car Jocks Who Made Enterprise #1 // Fortune. – 1996. – October 26.
99
Collins 1– Align Action and Values // Leadership Excellence. – 2009. – January.
100
Murphy С. S.C. Johnson Does More than Talk // Information Week. – 2005. – September 19.
101
Levering R. The March of Flextime Transatlantic Trends // Financial Times. – 2005. – April 28.
102
Fishman Ch. The War for Talent // Fast Company. – 2007. – December 18.
103
Hills G., Mahmud A. Volunteering for Impact: Best Practices in International Corporate Volunteering // FSG Social Impact Advisor, 2007, September.
104
Kanter R. М. SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good. – New York: Random House, 2009.
105
Park A. Michael Dell: Thinking Out of the Box // BusinessWeek. – 2004. – November 24.
106
Chopra S. Choose the Channel that Matches Your Product // Supply Chain Strategy – 2006.
107
Kharif O. Dell: Time for a New Model // BusinessWeek. – 2005. – April 6.
108
Wagner M. IT Vendors Embrace Channel Partners // BtoB. – 2002. – September 9.
109
Kunert P. Dell in Channel Embrace // MicroScope. – 2007. – May 7.
110
Campbell S. Dell and the Channel: One Year Later // Computer Reseller News. – 2008. – August 11.
111
Speth J. G. Doing Business in a Post-Growth Society // Harvard Business Review. – 2009. – September.
112
Полная история компании Th e Body Shop изложена в учебном примере Bartlett Ch., Elderkin K., McQuade K. Th e Body Shop International. – Harvard Business School Case, 1995.
113
Полная история компании Ben & Jerry's в России изложена в учебном примере Berdrow I., Lane Н. W. Iceverks: Ben & Jerry's in Russia. – Richard Ivey School of Business Case, 1993.
