Нэнси Ли - Маркетинг для государственных и общественных организаций
175
United Kingdom Passport Service, «UK Passport Service: Improvig Passport Security and Tackling ID Fraud», Press Release March 24, 2005, http://www.ukpa.gov.uk/textonly/english/t_press_240305.asp (accessed April 25, 2005).
176
Там же.
177
Tony Kontzer, «Government Agencies Look to CRM Software», Information Week, December 6, 2004, http://www.informationweek.com/showArticle.jhtml?articleID=54800256 (accessed April 7, 2005).
178
«Feeds pump up the CRM», MM, March/April 2002, p. 5.
179
Joseph Sensenbrenner, «Quality Comes to City Hall», Harvard Business Review, March – April 1991, p. 68.
180
Там же.
181
Institute for Citizen-Centered Service, «Benchmarking: Benefits and Lessons Learned», http://www.ices-isac.org/eng/bench-ben.htm (accessed April 25, 2005).
182
The American Customer Satisfaction Index, http://www.theacsi.org/overview.htm (accessed April 27, 2005).
183
Ned Roberto, How to Make Local Governance Work (Asian Institute of Management, 2002).
184
Ian Sample, «Fat to fit: how Finland did it», The Guardian, Saturday, January 25, 2005, http://www.guardian.co.uk/befit/story/0,15652,1385645,00.html.
185
Там же.
186
Там же.
187
Там же.
188
Illka Vuori, Becky Lankenau, and Michael Pratt, «Physical Activity Policy and Program Development: The Experience in Finland», Public Health Reports, May – June 2005, Volume 119, pp. 331–345.
189
Ian Sample, «Fat to fit: how Finland did it», The Guardian, Saturday, January 25, 2005, http://www.guardian.co.uk/befit/story/0,15652,1385645,00.html.
190
Philip Kotler, Ned Roberto, and Nancy Lee, Social Marketing: Improving the Quality of Life (Thousand Oaks, CA: Sage, 2002), p. 5.
191
Behavior Risk Factors Surveillance System, http://www.cdc.gov/brfss/.
192
J. Prochaska and C. DiClemente, «Stages and Processes of Self-Change of Smoking: Toward of Integrative Model of Change», Journal of Consulting and Clinical Psychology, 51, 1983, pp. 390–395.
193
Alan Andreasen, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Enviroment (San Francisco: Jossey-Bass, 1995), p. 148.
194
http://oee.nrcan.ge.ca/transportation/idling/material/campaignresources.cfm?=28#stickers. Http://toolsofchange.com/English/CaseStudies/default.asp?ID=181.
195
B. Smith, «Beyond ‘Health’ as a Benefit», Social Marketing Quarterly, 9(4), Winter 2003, pp. 22–28.
196
Michael Rotshild, Plenary Presentation, 13th Annual Social Marketing in Public Health Conference, June 2003.
197
Michael Rotshild, «Accomodating Self-Interest», Social Marketing Quarterly, 8(2), Summer 2002, pp. 32–35.
198
Tools of Change Case Study, «Road Crew Reduces Drunk Driving», http://toolsofchange.om/English/CaseStudies/default.asp?ID=181 (accessed November 4, 2005).
199
Snohomish Health District, Washington State, Marketing Plan, April 2003.
200
Tendal Dhliwayo, «Taking you home», Ciy of Johannesburg Official Web site, April 23, 2003, http://www.joburg.org.za/2003/apr/apr23_home.stm (accessed October 20, 2005).
201
City of Austin, «Scoop the Poop: Dogs for the Environment Web site, http://ci.austin.tx.us/watershed/petwaste.htm (accessed November 18, 2005).
202
Kotler, Roberto, and Lee, Social Marketing, p. 308–309.
203
A. G. Greenwalk, C. G. Carnot, R. Beach, and B. Young «Increasing voting behavior by asking people if they expect to vote», Journal of Applied Psychology, 72, 1987, pp. 315–318.
204
Doug McKenzie-Mohr, Quick Reference: Community-Based Social Marketing, www.cbsm.com.
205
D. McKenzie-Mohr and W. Smith, Fostering Sustainable Behavior, p. 61.
206
Alan Andreasen, Marketing in the 21th Century (Thousand Oaks, CA: Sage, 2006), p. 11.
207
AED Center for Enviromental Strategies, «From Crisis to Consensus: A New Course for a Water Efficiency in Jordan», 2004.
208
Causes & Effects, The Newsletter of Corporate Alliances with Charitable Causes, 19)8), August 2005, p. 1.
209
Philip Kotler and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hoboken, NJ: John Wiley & Sons, 2005), p. 5.
210
Там же, p. 12.
211
Johnson & Johnson, «Johnson & Johnson Campaign Raises $7 Million for Nursing Shortage», Press Release, May 10, 2005, http://wwwjnj.com/news/jnj_news/20050509_164453.htm.
212
http://www.jnj.com/home.htm.
213
American Express Company, «American Express Launches National Campaign to Help Reopen the Statue of Liberty; Pledges a Minimum of $3 million with Cardmember Support», News Release, November 25, 2003.
214
Kotler and Lee, Corporate Social Responsibility, p. 13.
215
Там же, p. 106.
216
Tools of Change Case Study, «Back to Sleep – Health Canada SIDS Social Marketing Campaign», http://www.toolsofchange.com/English/CaseStudy/default.asp?ID=161 (accessed July 26, 2005).
217
Kotler and Lee, Corporate Social Responsibility, p. 31–32.
218
Интервью, взятое автором по e-mail у менеджера по глобальным коммуникациям и ПР компании GE Consumer & Industrial Products в сентябре 2003 г. Kotler and Lee, Corporate Social Responsibility, pp. 152–153.
219
Motorola Inc., «Motorola: Leadership Programs to Protect the Enviroment», http://www.motorola.com/EHS/enviroment/leadership/ (accessed April 16, 2004).
220
Kotler and Lee, Corporate Social Responsibility, p. 217.
221
Там же.
222
Casey Family Program, «Public-private partnership to improve Wyoming’s child welfare system», December 17, 2003, http://www.casey.org/MediaCenter/PressRleasesAndAnnouncements/121703WyomingPartnership.htm.
223
http://www.adcouncil.org/campaigns/.
224
Там же.
225
http://www.Puravidacoffe.com.
226
Department of Homeland Security, «Secretary Ridge Addresses American Red Cross in St. Louis», May 21, 2004, http://www.dhs.gov/dhspublic/display?theme=44&content=3575&print=true.
227
Department of Homeland Security, «Homeland Security and American Red Cross Co-Sponsor National Preparedness Month 2005», Press Release, June 9, 2005, http://www.dhs.gov/dhspublic/display?theme=43&content=4538&print=true.
228
New Zeland Injury Prevention Strategy, http://www.nzips.gov.nz/priorities/drowning.html (accessed August 1, 2005).
229
Kotler and Lee, Corporate Social Responsibility, pp. 263–276.
230
Проект был осуществлен на средства Research for International Tobacco Control (RITC), организации, секретариат которой находится в International Development Research Centre (IDRC), Оттава, Канада.
231
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), p. 138.
232
Andreasen, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (San Francisco: Jossey-Bass, 1995), p. 98.
233
http://factfinder.census.gov/home/saff/main.html?_lang=en (accessed March 26, 2005).
234
Andreasen, Marketing Social Change, p. 98.
235
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River: Prentice Hall, 2005), p. 104.
236
Там же, p. 106.
237
Там же, p. 111.
238
Kotler and Armstrong, Principles of Marketing, p. 152.
239
Там же, p. 153.
240
Andreasen, Marketing Social Change, p. 105.
241
Alan Andreasen, Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need, 2nd ed. (San-Francisco: Jossey-Bass, 2002).
242
Alan Andreasen and Philip Kotler, Strategic Marketing for Nonprofit Organizations, 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2002), pp. 500–502.
243
U. K. Government News Network, «New Campaigns to Reduce Gum Litter», http://www.gnn.gov.uk/environment/detail.asp?ReleaseID=189651&NewsAreaID=2&NavigatedFromDepartment=True (accessed March 13, 2006).
244
U. K. Department of Enviroment Food and Rural Affairs, «Local enviromental quality: Chewing gum pilot campaigns», http://www.defra.gov.uk/enviroment/localenv/gum/pilot.htm.
245
Министерство труда США, http://www.bls.gov/nls#overview (accessed March 20, 2006).
246
Joseph Perello, NYC Marketing, «The Forth New York», из выступления в марте 2004 г. на втором ежегодном заседании «круглого стола» по вопросам маркетинга, проводимого журналом «Economist», http://www.nyc.gov/html/nycmktg/html/cmo_bio/economist.shtml.
247
Там же.
248
Там же.
249
Там же.
250
Joseph Perello, «The Power of Being Unreasonable», CMO Magazine, September 2005, New York City, http://www.cmomagazine.com/read/090105/joseph_perello.html.
251
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 310.
252
Там же.
253
Там же.
