Нэнси Ли - Маркетинг для государственных и общественных организаций
86
Arthur Stamoulis, «Tax on Plastic Bags Works», The Woodchuck Cafe, http://www.greenworks.tv/woodchuckcafe/archives/feature_plasticbagtax.asp (accessed June 28, 2005).
87
«Irish bag tax hailed success», BBC News, Tuesday, August 20, 2002, http://news.bbc.co.uk/1/hi/world/europe/2205419.stm (accessed June 28, 2005).
88
«Owners told to walk dogs or pay up». The Courier Mail, Queensland Newspapers, April 24, 2005, http://www.thecouriermail.news.com.au/printpage/0,5942,15070795,00.html.
89
Peter Edidin, «Birds and beers in Singapore», International Herald Tribune, Tuesday, February 10, 2004, p. 2.
90
«Measure of Sustainability Eco-Labeling», http://www.canadianarchitect.com/asf/perspectives_sustainability/measures_of_sustainability/measures_of_sustainability_ecolabeling.htm.
91
http://www.blauer-engel.de/englisch/navigation/body_blauer_engel.htm.
92
King County Animal Services, http://www.metrokc.gov/lars/animal/services/plindex.htm.
93
The Filthy 15, http://www.ci.tacoma.wa.us/tacomanews/Filthy15/5647_S_Birmingham.asp (accessed March 7, 2006).
94
Population Services International (PSI/Nepal. Author interview, September 2005).
95
Metro Transit – Park and Ride Minneapolis/St. Paul Metro Area, http://www.metrotransit.org/serviceInfo/parkRide.asp (accessed August 24, 2005).
96
Wisconsin Tobacco Quit Line: Fax to Quit Program, http://www.ctri,wisc.edu/HCProviders/healthcare_QL-Fax2Quit.htm (accessed August 24, 2005).
97
U. S. Census Press Releases, «U. S. Voter Turnout UP in 2004, Census Bureau Reports», http://www.census.gov/Press-Release/www/releases/archives/voting/004986.html (accessed August 24, 2005).
98
«Vote by Mail», Fairvote.org, http://www.fairvote.org/turnout/mail.htm (accessed August 24, 2005).
99
MidCentral District Health Board, New Zeland, http://www.Midcentral.co.nz/pub/Releases/Dental-Mobiles.pdf (accesed August 25, 2005).
100
The Citizen, The Newsletter of Citizens for Marylend Libraries, Number 3, Summer 2000 (Jennifer McMenamin, Baltimore Sun, March 17, 2000).
101
Triangle Transit Authority, http://www.ridetta.org/Home/News_Events/8-05TTAOnlinePassSales.htm (accessed August 22, 2005).
102
«Jail Adopts Video Visitation», http://governmentvideo.com/articles/publich/printer_74.shtml (accessed August 26, 2005).
103
Jessica Cowal, «Rapid HIV tests offered where those at risk gather: Seattle health officials get aggressive in AIDS battle by heading to gay clubs, taking a drop of blood and providing answers in 20 minutes», Chicago Tribune, January 2, 2004, http://www.aegis.com/news/ ct/2004/CT040101.html (accessed May 25, 2005).
104
24/7 Live Help – Utah.gov, http://www.utah.gov/contact.html.
105
Washington State Liquor Control Board, «Sunday Sales Begin Sept. 4 in 20 State Stores», August 19, 2005, http://www.liq.wa.gov/releases/pr050819.asp (accessed September 4, 2005).
106
The Government of the Hong Kong Special Administrative Region– Immigration Department, http://www.immd.gov.hk/ehtml/pledge_p7.htm (accessed September 4, 2005).
107
Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: Warner Books, 1986), p. 2.
108
«Brandiris» – это термин, используемый Полом Хоскинсом, директором консалтинговой фирмы Precedent, http://society.guardian.co.uk/thinktank/story/0,14097,1229027,00.html.
109
От англ. brand – тавро. – Примеч. перев.
110
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 278.
111
Там же, p. 301.
112
Kotler and Armstrong, Principles of Marketing, p. 302.
113
Там же, p. 284.
114
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 278.
115
Там же, p. 390.
116
Kotler and Keller, Marketing Management, p. 281.
117
Там же, p. 280.
118
«Smokey Bear Guidelines», February 2004, http://www.smokeybear.com/resources.asp (accessed September 21, 2005).
119
http://www.ams.usda.gov/nop/Consumers/brochure.html.
120
CDC, «Preventing Chronic Desease», http://www.cdc.gov/pcd/issues/2004/jul/04_0054.html.
121
Kotler and Keller, Marketing Management, p. 282.
122
«Don’t Mess with Texas» Web site, http://www.dontmesswithtexas.org (accessed September 25, 2005). «Don’t Mess with Texas» – зарегистрированная торговая марка Департамента транспорта штата Техас.
123
Там же.
124
«Smokey Bear Guidelines», February 2004, http://www.smokeybear.com/resources.asp (accessed September 21, 2005).
125
Hong Kong International Airport Web site, http://www.hongkongairport.com/eng/index.jsp (accessed September 28, 2005).
126
Leon Stafford, «Brand Atlanta to Launch New Advertising Campaign», April 21, 2005, Atlanta Journal-Constitution.
127
Там же.
128
Официальный сайт Афинской Олимпиады 2004 г., http://www.athens2004.com (accessed September 28, 2005).
129
National Crime Prevention Council, Guidelines for McGruff and Related Marks, «A Capsule History of McGruf and the Nationak Citizens’ Crime Prevention Campaign», pp. 22–24.
130
National Crime Prevention Council Web site, http://www.ncpc.org/ncpc/?pg=10742 (accessed September 28, 2005).
131
Kotler and Keller, Marketing Management, pp. 294–295.
132
«The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).
133
Charlie Parsons, President and Chief Executive Director of D.A.R.E., «The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).
134
«The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).
135
Ries and Trout, Positioning: The Battle for Your Mind, pp. 143–147.
136
Из материалов интервью, взятого автором в ноябре 2005 г. по e-mail у маркетингового директора программы Organ Donation Breakthrough Collaborative.
137
PSI Profile, Social Marketing and Communications for Health, December 2004, The Ultimate Stamps of Approval: «Postal Campaigns Deliver AIDS Information Beyond Mass Media», www.psi.org.
138
John Henshaw, «Safety and Health add value to your Business, Workplace and Life», April 21, 2004, 8th Biennal Governor’s Pacific Rim Safety and Health Conference, http://www.osha.gov/pls/oshaweb/owadisp.show_document?p_table=SPEECHES&p_id=755.
139
Ready.gov – с сайта U. S. Department of Homeland Security, http://www.ready.gov/index.html (accessed October 5, 2005).
140
Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: Warner Books, 1986) pp. 11–13.
141
«Law, Regulation & Economy», Marketing News, February 15, 2006, p. 4.
142
Herbert C. Kelman and Carl I. Hovland, «Reinstatement of the Communication in Delayed Measurement of Opinion Change», Journal of Abnormal and Social Psychology 48 (1953): pp. 327–355.
143
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 546.
144
Chisaki Watanabe, «Japanese shedding ties to ease warming», Associated Press, The Seattle Times, Business Section, June 2, 2005.
145
Randy Dotinga, «Military channel reports for duty», Christian Science Monitor, http://www.csmonitor.com/2005/0425/p11s01-usmi.htm (accessed October 27, 2005).
146
Kotler and Keller, Marketing Management, p. 536.
147
Веб-сайт Корпуса мира, Media Section, http://www.peacecorps/gov/index.cfm?shell=resources.media.psa (accessed October, 31, 2005).
148
См. Neil Neroutsos, «Snohomish PUD Tackles Enron: Northwest Utility Uncovers Evidence Showing Widespread Corruption», Northwest Public Power Association Bulletin, July 2004, pp. 25–27.
149
«Best Practices in Community Policing» с Уэсли Скоганом, профессором политологии в Институте политических исследований при Северо-Западном университете PBS, August 17, 2004.
150
Hanley and Wood, Public Works, June 2005, 136 (7), www.pwmag.com, pp. 28–31.
151
Tennesee Valley Authority, «Put Green Power to Work», http://www.tva.gov/greenpowerswitch/gree_comm.htm.
152
«Dagen H», Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/Dagen_H (accessed October 3, 2005).
153
Kotler and Keller, Marketing Management, p. 548.
154
OnPoint Marketing and Promotions, «Buzz Marketing», http://www.onpoint=marketinf.com/buzz-marketing.htm (accessed November 1, 2005).
155
John Tierney, «Magic Market Strategy», September 6, 2005, nytimes.com/travel.
156
Alan Andreasen and Philip Kotler, Strategic Marketing for Nonprofit Organizations, 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2002), p. 490.
157
Там же.
158
Там же.
159
Philip Kotler, Ned Roberto, and Nancy Lee, Social Marketing Improving the Quality of Life (Thousand Oaks, CA: Sage, 2002), p. 307.
160
Там же.
161
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), pp. 515–518.
162
Фрисби – игрушка «летающая тарелка». – Примеч. ред.
163
Alan Brunacini, Fire Chief, City of Phoenix, Fire Department, «Essentials of Fire Department Customer Service», 1966. Copyright by Alan Brunacini. Выдержки из этой книги и из интервью, данных 10 и 11 апреля 2005 г.
164
Там же.
165
Ann Laurent, Associate Editor, Government Executive Magazine, «The Big Picture on Customer Feedback», EPA Customer Service Conference, November 30 – December 1, 1999, http://www.epa.gov/customerservice/conferences/proceedings/proceedingsfeedback. htm.
166
U. S. Census Bureau, Strategic Plan 2004–2008, http://www.census.gov/main/www/aboutus.html (accessed April 21, 2005).
167
U. S. Census Bureau, Census 2000 Mail Return Rates, January 30, 2003, Final Report.p.v.
168
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 140.
169
Robert Spector and Patrick McCarthy, The Nordstrom Way to Customer Service Excellence (Hoboken, NJ: John Wiley & Sons, 2005), p. xiii.
170
Там же, p. 91.
171
Spector and McCarthy, The Nordstrom Way to Customer Service Excellence, p. 115.
172
Там же, p. 122.
173
Singapore Changi Airport, http://www.singaporemirror.com.sg/ab_ infr_airport.htm (accessed March 3, 2005).
174
Unisys, «Singapore’s Changi International Airport Services (CIAS) ‘Checking In’ with New Unisys Solution to Expedite Passenger Processing», http://www.unisys.com.hk (accessed April 21, 2005).
175
United Kingdom Passport Service, «UK Passport Service: Improvig Passport Security and Tackling ID Fraud», Press Release March 24, 2005, http://www.ukpa.gov.uk/textonly/english/t_press_240305.asp (accessed April 25, 2005).
