Позитивные изменения. Том 2, №4 (2022). Positive changes. Volume 2, Issue 4 (2022) - Редакция журнала «Позитивные изменения»

«Мастерицы объединяются между собой, проводят рабочие встречи, когда они обсуждают, как им ткать. Они не относятся к ткачеству, как к работе на поток, им важно, чтобы их деятельность имела какую-то ценность. Для них коврики и половички — не просто полосатые, цветные, красные или зеленые, они говорят о них так: «Тут у нас закат, тут поле, здесь болото, здесь ягодка». То есть у них эстетическое восприятие своей работы, и это очень чувствуется. Каждый половичок особенный, оригинальный. Из-за того, что это ветошь, узор не повторяется», — говорит Ирина Межинская.

Жители деревни стали чаще обращаться к автору проекта с вопросом: «Чем мы можем заниматься, что продавать, делать, чтобы заработать?». Это история про веру в себя, считает Межинская.

«Еще одна женщина подошла ко мне, она делает тетерки — это такие хлебные изделия из ржаного теста с витыми фигурами, запекаются в печи. Она говорит: «Я могу делать тетерки, но мне нужно придумать упаковку». Наш дизайнер сделал логотип, а продукт получил название «Гостинцик от Большухи». Большуха — это главная женщина в семье. Мы также сделали для нее открытки с описанием и рецептом. Теперь, когда к этой женщине приходят обедать туристы, они могут купить и забрать с собой тетерки в коробке. Я считаю, что это тоже хороший социальный эффект», — говорит Ирина Межинская.

МОДЕЛЬ ФИНАНСОВОЙ УСТОЙЧИВОСТИ

Доходы от продажи половичков в Москве на мероприятиях фонда «Наследие Севера» и в сети Интернет на площадках фонда.

New Life of the Publishing Project “Catalog “Social Entrepreneurship of Russia”

"A Journal Within A Journal" — that's what you can call this section. It is an extension of the "Social Entrepreneurship in Russia" catalog published since 2014 (see inset). Since 2021, the catalog has become part of the Positive Changes Journal.[92]

Kolomensky Posad

Museum and Creative Heritage Cluster in the Historical Center of Kolomna.

https://kolomnaposad.ru

The Kolomensky Posad team conducts sociocultural research, implements projects that involve restoring historical buildings and adapting them to new functions (museums, hospitality centers, art residences, cafes, educational centers), and restores traditional industries and crafts. This contributes to the renovation and sociocultural revitalization of the urban environment, relying on local heritage and symbolic resources. One of the team's significant achievements is the revival of a unique local product, an apple confectionery called Kolomna pastila.

PROBLEM ADDRESSED

A limited range of opportunities for the development of a territory and self-fulfillment of its residents with an inexhaustible resource and the diverse cultural heritage of the city. Threat to the integrity of the historical environment.

The goal of the museum and creative cluster is to transform Kolomna in a systemic way and to develop the local community on the basis of the cultural and symbolic resources of the territory.

The project currently consists of five museums, three museum production facilities, as well as a visitor center, a literary cafe, and other creative infrastructure. The annual Antonov Apples international apple-and-book festival is held here. The “Heritage Library” Center for Social Innovation in Culture is open for cooperation. A new project at the intersection of culture and agriculture is being developed — the Dostoevsky Collective Farm (Zaraisk, Moscow Region).

METHODS USED TO ADDRESS THE PROBLEM

• developing a creative economy;

• expanding the research base for the development of new creative industries;

• engaging contemporary artists, writers, directors, and musicians in the cluster through art and literary residencies and festivals;

• raising additional funds for development of innovations through participation in contests and programs of various private and state funds, authorities, etc.;

• engaging small and medium-sized businesses and communities in urban development and preservation processes.

FUNDS RAISED IN 2021

• a subsidy from the Ministry of Culture of the Moscow Region for the activities of the art and literary residence “Artkommunalka. Erofeev and Others” and an education program for teenagers;

• a grant from the Presidential Grants Foundation to hold a family camp, The World of Fedya Dostoevsky, in the village of Darovoe (Moscow Region);

• funds from the Russian Cultural Foundation to hold the Antonov Apples international apple-and-book festival and the “Go Beyond” program;

• a grant from the Vladimir Potanin Charitable Foundation to establish the “Heritage Library” Center for Social Innovation in Culture.

ACCOMPLISHMENTS AND AWARDS

The team's merits have been recognized at the professional museum level, as well as at the public and governmental levels:

• a special prize of the European Museum of the Year Award (2012) as “a pioneer of cultural entrepreneurship in Russia, creating not only a high-quality public museum, but also extensive opportunities for employee development”;

• Impulse of Kindness Award (2015) “for a systematic approach to social entrepreneurship”;

• prize of the Government of the Russian Federation (2016) “for the restoration of the historical site and the creation of Kolomna Pastila museum and tourist complex;

• diploma of the EMYA competition (2017) to the Kolomensky Posad cluster “for outstanding achievements in strengthening the public role of the museum”;

• the finalist's diploma of the Museum Flagship professional skills contest of the V. Potanin Charitable Foundation in the nomination “Changing Museum — Changing World” (2018);

• Kolomna Pastila ranked in the top 10 in the “Countrywide” category in the Tastes of Russia national competition of regional food brands (2020);

• Kolomna Kalach ranked in the top 10 in the “Countrywide” category in the Tastes of Russia national competition of regional food brands (2021);

• the Silk Factory ranked in the top 30 projects of public interiors (2019–2021) according to the Project Russia magazine (a professional magazine on architecture, urban planning, construction technology and design in Russia). The city became known outside the country thanks to the Kolomna Pastila brand. Kolomna pastila as a special national product is a fitting representative of Russia at