Позитивные изменения. Том 4, №1 (2024). Positive changes. Volume 4, Issue 1 (2024) - Редакция журнала «Позитивные изменения»

Evaluation is an ongoing narrative because the subject varies from company to company, industry to industry, and a one-size-fits-all accounting system has not been set up. Sinitsyn quotes examples such as employee health issues, which different companies may address in various ways, from on-site doctors to comprehensive medical insurance plans, sick pay supplements, and so forth. These practices are not yet standardized, so they are continuously monitored and updated.

To achieve the Sustainable Development Goals and implement a nationally customized list of relevant indicators, the authors suggest incorporating the ASI approach into the Standard. This approach assesses whether results comply with specified criteria. Specifically, they recommend partially integrating the “Business Social Capital Standard” into the overall framework of the official document currently being drafted by Russia’s Ministry of Economic Development.

Other original approaches exist, such as the increasingly popular ‘ESG Rating of Responsible Business,’ developed by the Financial University under the Government of Russia in collaboration with the Mendeleev Institute of Taxation, and supported by the Federal Tax Service and the Accounts Chamber of Russia. This approach is in line with the ESG acronym — environment, staff, and government — and takes into account almost 100,000 businesses throughout the country.[27]

We sought commentary on this approach from Anastasia Gorelkina, Deputy Chairman of the Board of Directors of the Siberian Business Union Holding Company and Co-Chair of the Commission on Social Responsibility and Corporate Communications of the Association of Communication Agencies of Russia (ACAR). Anastasia Gorelkina is confident that all initiatives motivating companies to pursue sustainable development are a positive signal for our society. All the existing major projects — ‘Sustainability Reporting Standard,’ ‘ESG Rating,’ and ‘Business Social Capital Standard’ — advocate the same principle: to demonstrate success not merely from a financial performance perspective but also in terms of social responsibility. The more information a person has about how a company cares for him, his loved ones, society, and the nation, the more peaceful and harmonious their life becomes.

“Now, several projects have emerged that are rethinking global challenges, placing more emphasis on social responsibility, and even adding an element of ‘competition’ through the ‘ECG Rating’,” says Anastasia Gorelkina. “Ultimately, this will have a positive impact on businesses and their approaches to both project initiation and quality. Indeed, everyone aspires to achieve a high ranking, and to attain that, it’s essential to align with the most effective practices.”

The expert notes that the list of basic indicators for sustainable development reporting, published by the Ministry of Economic Development last November, currently includes only financial indicators in the social block, such as “expenditures on organizing and conducting social, fitness, and medical events for employees and their families.” This needs to be more detailed, showcasing the number and scope of the programs, and who they are intended for. It is also necessary to broaden the block of social indicators, considering new forms of care for employees, their families, overall demographics, and to provide data on inclusion, talent development and support, and programs aimed at fostering spiritual and moral values. Additionally, Gorelkina emphasizes the importance of communication in social projects, as sometimes even people within companies are unaware of such projects’ existence. Businesses often are not informed that they can promote their social projects using governmental support such as social advertising. Integrating communication metrics would greatly complement the existing indicators.

The expert highlights that it is the social focus that differentiates the Russian approach from the widely accepted international ESG practices, which Russia has also been following until recently. “There is significant demand in our society for knowledge and information about social and environmental projects,” concludes Anastasia Gorelkina.

It is the social focus that differentiates the Russian approach from the widely accepted international ESG practices, which Russia has also been following until recently.

The authors believe it is logical to enhance the Reporting Standard with principles that form the basis of the “ECG Rating of Responsible Business.” This enhancement would enable the final document to be highly aggregated and visualized, reflecting the perspectives of all stakeholders involved.

Upon reviewing all initiatives and the documents at our disposal, it became evident that all these approaches share a common weakness. Namely, the assessment approach itself is quite limited and is based on the provision of data on financial and non-financial indicators without taking into account the actual social impact and its influence on sustainable development.

For example, in the draft standard from the Ministry of Economic Development of Russia and VEB.RF, there are specified requirements for the allocation of funds to projects recognized as social, environmental, and the like. However, the evaluation of these investments is not mandated and falls on the initiator, which almost inevitably leads to formal assessments conducted merely for the sake of reporting.

Metrics are measured in terms of money spent, percentages, the number of people reached, or even the frequency of board of directors and audit committee meetings and their attendance.

Plus, the developers of the document emphasize the voluntary nature of its implementation, making this reporting initially non-mandatory. It is expected that in Russia, major corporations that set the tone in finance will, in this case on a national scale, adhere to the official standard. If the standard lacks a mandatory requirement for assessing the social impact, it would be very easy to align the implementation of social projects with PR or similar corporate needs,