Richard Bandler - Using Your Brain —for a CHANGE

The capacity for learning is really actualized not when somebody inundates you with the content, but when someone can teach you the mechanism by which it can be done: the subjective structures and sequences that are necessary for learning.

IX. The Swish

The next submodality pattern I want to teach you can be used for almost anything. It's a very generative pattern that programs your brain to go in a new direction. In order to make the pattern easy for you to learn, I'm going to start with something really simple and easy. A lot of people are interested in something called "habit control." Who in here bites his nails and would like not to? (Jack steps up to the platform.) I'm going to use this pattern to get Jack to do something else instead of bite his nails.

What do you see just before you bite your nails?

Jack: I don't know. I don't usually realize I'm doing it until I've done it for a while.

That's true of most habits. You're on "automatic pilot," and later on, when it's too late to do anything about it, you notice it and feel bad. Do you know when or where you typically bite your nails?

Jack: It's usually when I'm reading a book or watching a movie.

OK. I want you to imagine that you're watching a movie, and actually bring one of your hands up as if you were going to bite your nails. I want you to notice what you see as your hand comes up, knowing that you're about to bite your nails.

Jack: OK. I can see what my hand looks like as it comes up.

Good. We'll use that picture in a few minutes, but just set it aside for now. We need to get another picture first. Jack, if you no longer bit your nails, how would you see yourself as being different? I don't mean just that you would see yourself with longer fingernails. What would be the value of changing this habit? What difference would it make to you as a person? What would it mean about you? I don't want you to tell me the answers; I want you to answer by creating a picture of the you that you would be if you no longer had this habit.

Jack: OK. I've got it.

Now I want you to get that first picture of your hand coming up, and make it big and bright, . . . and in the lower right corner of that picture put a small, dark image of how you would see yourself differently if you no longer had this habit. . . .

Now I want you to do what I call "the swish." I want you to make the small dark image quickly get bigger and brighter until it covers the old picture of your hand, which will simultaneously get dim and shrink. I want you to do this really fast, in less than a second. As soon as you've "swished" these images, either blank the screen completely, or open your eyes and look around. Then go back inside and do it again, starting with that big bright picture of your hand coming up, and the small dark image of yourself in the corner. Do it a total of five times. Be sure to blank the screen or open your eyes at the end each time you do it. ...

Now it's time to test. Jack, make that big bright image of your hand coming up and tell me what happens. . . .

Jack: Well, it's hard to hold it there. It fades out, and that other picture comes in.

The swish pattern directionalizes the brain. Human beings have a tendency to avoid unpleasantness and move towards pleasantness. First there is a big bright image of the cue for the behavior that he doesn't like. As that picture fades and shrinks, the unpleasantness diminishes. As the pleasant image gets bigger and brighter, it draws him toward it. It literally sets up a direction for his mind to go: "from here, go there." When you directionalize your mind, your behavior has a very strong tendency to go in the same direction.

Jack, I want you to do something else. Bring your hand up to your mouth the way you did when you bit your nails, (Jack brings his hand up. Just before it reaches his mouth, it stops and then lowers about half an inch.) Well, what happened?

Jack: I don't know. My hand came up, but then it stopped. I wanted to put my hand down, but I deliberately held it up there, because you asked me to.

This is a behaviorial test. The behavior that used to lead to nail–biting now leads somewhere else. It's just as automatic as what he did before, but it takes him somewhere he likes better.

This will translate out into experience. As that hand comes up and that compulsion begins in you, the feeling itself will literally pull you in the other direction. It will become a new compulsion. It's not really that you get uncompulsed, it's that you get compulsed to be more of who you want to be.

I did this pattern with a chocolate freak who kept saying she wanted to be "free." She didn't want to be compulsed because it didn't fit with the way she saw herself. After she was done, she couldn't hold a picture of chocolates. It just went "poof." Now when she looks at real chocolate, she doesn't have the old response. The direction of her thoughts is toward being attracted to what she wants to be. It's a new compulsion. You could call this pattern "trade compulsions." I said to her, "Now you're really stuck. You're compulsed to not be able to make these pictures," and she said, "I don't care." She doesn't really object to being compulsed; she just wants to be compulsed in her own way. That's really the difference that makes a difference.

The swish pattern has a more powerful effect than any other technique I've used. In a recent seminar there was a woman in the front row moaning and groaning about having tried to quit smoking for eleven years. I changed her in less than eleven minutes. I even chose what to put in the little dark corner picture; I'm not what people call a "non–directive clinician.1 I told her to see an image of herself politely enjoying other people smoking. I wasn't willing to create another evangelist convert. I didn't want her to see herself sneering at smokers and making life miserable for them.

Now I want you all to pair up and try this pattern. First I'll go through the instructions again.

The Swish Pattern

1. Identify context. "First identify where you are broken or stuck. Where or when would you like to behave or respond differently than you do now? You could pick something like nail–biting, or you might pick something like getting angry at your husband."

2. Identify cue picture. 'Now I want you to identify what you actually see in that situation just before you start doing the behavior you don't like. Since many people are on 'automatic pilot' at that time, it may help to actually do whatever has to precede the behavior, so you can see what that looks like." This is what I did with Jack. I had him move his hand toward his face and use that image. Since this is the cue for some response that the person doesn't like, there should be at least some unpleasantness associated with this picture. The more unpleasant this is, the better it will work.

3. Create outcome picture. "Now create a second image of how you would see yourself differently if you had already accomplished the desired change. I want you to keep adjusting this image until you have one that is really attractive to you — one that draws you strongly." As your partner makes this image, I want you to notice her response, to be sure it's something that she really likes and really attracts her. I want her to have a glow on her face that tells you that what she's picturing is really worth going for. If you can't see evidence that it's worth going after as you watch her, don't give it to her.

4. Swish. "Now 'swish' these two pictures. Start with seeing that cue picture, big and bright. Then put a small, dark image of the outcome picture in the lower right corner. The small dark image will grow big and bright and cover the first picture, which will get dim and shrink away as fast as you can say 'swish.' Then blank out the screen, or open your eyes. Swish it again a total of five times. Be sure to blank the screen at the end of each swish."

5. Test.

a. "Now picture that first image. . . . What happens?" If the swish has been effective, this will be hard to do. The picture will tend to fade away and be replaced by the second image of yourself as you want to be.

b. Another way to test is behavioral: Find a way to create the cues that are represented in your partner's cue picture. If that picture is of your partner's own behavior, as it was with Jack, ask him to actually do it. If that picture is of someone else offering a chocolate or a cigarette, or yelling, then I want you to do that with your partner and observe what she does and how she responds.

If the old behavior is still there when you test, back up and do the swish pattern again. See if you can figure out what you left out, or what else you can do to make this process work. I'm teaching you a very simple version of a much more general pattern. I know that some of you have questions, but I want you to try doing this first before asking them. After you've actually tried it, your questions will be much more interesting. Take about fifteen minutes each. Go ahead.

As I went around the room, I observed many of you succeeding. Let's not talk about that unless you had difficulty and then came up with something interesting that made it work. I want to hear about when it didn't work.

Amy: I want to stop smoking. But when we tested, I still have the urge to smoke.

OK. Describe your first picture for me.

Amy: I see myself with a cigarette in my mouth, and—

Stop. It's very important that you don't see yourself in that first picture, and that you do see yourself in the second picture. That's an essential part of what makes the swish work. The first picture has to be an associated image of what you see out of your own eyes as you start to smoke — your hand reaching for a cigarette, for instance. If you see your hand with a cigarette in it, do you feel compulsed to smoke? Or is it seeing the cigarettes? Whatever it is, I want you to make a picture of what you see that fires off that feeling of wanting to smoke; make a picture of whatever precedes smoking. It might be reaching for a cigarette, lighting it, bringing it up to your lips, or whatever else you do. Try the process with that picture, and report back.

Man: Which book has this process in it?

None. Why would I teach you something that is already in a book? You're adults; you can read, I have always thought it was really idiotic for someone to write a book and then to go and read it to people at seminars. But a lot of people do exactly that, and some of them make a lot of money, so I guess it has some use.

Woman: In a lot of the earlier NLP techniques you substitute a specific new behavior. But in this one you just see the way you'd be different if you changed.

That's right. That's what makes this pattern so generative. Rather than substituting a specific behavior, you're creating a direction. You're using what's often called "self–image," a very powerful motivator, to set that direction.

When I was in Toronto in January, a woman said she had a phobia of worms. Since Toronto is frozen over most of the year, I didn't think that would be too much of a problem, so I said, "Well, why don't you just avoid them?" She said "Well, it just doesn't fit with the way I see myself." That mismatch motivated her very strongly, even though the worm phobia wasn't actually that much of a problem for her. It wasn't even what I call a "flaming phobia." It was an "ahhh!" phobia, rather than an "AAHHGGH!" phobia. She didn't yet have her brain directionalized appropriately, but that image of herself kept her trying. So of course I asked her "If you made this change, how would you see yourself differently?" The effectiveness of this pattern depends most importantly on getting the answer to that question. This process doesn't get you to an endpoint — it propels you in a particular direction. If you saw yourself doing something in particular, you would only program in that one new choice. If you see yourself being a person with different qualities, that new person can generate many new specific possibilities. Once you set that direction, the person will start generating specific behavior faster than you can believe.

If I had used the standard phobia cure on her, she wouldn't care about worms at all, and wouldn't even notice them. To get somebody to not care about something is too easy, and there is enough of that going on in the world already. If I had built in a specific behavior, like picking up worms, then she'd be able to pick up worms. Neither of those changes are particularly profound in terms of this woman's personal evolution. It seems to me that there are more interesting changes that a human being can make.

When I swished her, I set up a direction so that she is drawn toward that image of herself as more competent, happier, more capable, liking herself better, and most important, able to believe that she can quickly make changes in the way she wants to.

Woman: I think I understand that, but I'm trying to fit it in with some of the NLP anchoring techniques I learned earlier. For instance, there's a technique where you make a picture of how you'd like to be, then step into it to get the kinesthetic feelings, and then anchor that state.

Right. That's one of the old techniques. It has its uses, but it also has certain drawbacks. If someone has a really detailed and accurate internal representation, you can create a specific behavior that will work very nicely. But if you just make a picture of what you'd like to be like, and step inside it to feel what it's like to be there, that doesn't necessarily mean that you are there with any quality, or that you learned much along the way. It's an excellent way to build self–delusions, and it also doesn't give you anywhere else to go.

A lot of people go to therapists asking to feel more confident, when they're incompetent. That lack of confidence may be accurate feedback about their abilities. If you use anchoring to make someone feel confident, that feeling may allow her to do things she actually could do already but wasn't confident enough to try. That will increase her abilities as well. But it may only create overconfidence — someone who is still incompetent but doesn't notice it any more! There are plenty of people like that around already, and they're often dangerous to others as well as to themselves. I've been commenting for years about how many people ask a therapist for confidence, and so few ask for competence.

You can change somebody so that he believes he's the very best at something he does, when he can't do it very well at all. When a person is good at acting confident, he usually convinces lots of other people to trust in abilities that he doesn't have. It never ceases to amaze me how many people think that if an "expert" acts confident, he must know what he is doing. I figure that as long as you are going to have a false sense of security, you might as well develop some competence along the way.