Брайан Солис - Макротренды в бизнесе. Как стать компанией новой волны, создавая эмоции, привлекающие клиентов
8
www.briansolis.com/2012/04/meet-generation-c-the-connected-customer/
9
www.washingtonpost.com/national/on-innovations/corporate-america-meet-generation-c/2012/06/27/gJQAQlKG9V_story.html
10
www.briansolis.com/2012/04/the-6-pillars-of-social-commerce-understanding-the-psychology-of-engagement/
11
http://networkingexchangeblog.att.com/small-business/the-broken-link-of-social-customer-service-part-2/
12
www.briansolis.com/2011/11/how-to-make-customer-service-matter-again-part-2/
13
www.briansolis.com/2012/04/at-your-service-versus-yourservice/
14
http://networkingexchangeblog.att.com/small-business/the-dim-light-at-the-end-of-the-funnel/
15
www.americanrhetoric.com/speeches/mlkihaveadream.htm
16
www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Using_in_store_advertising_to_win_the_First_Moment_of_Truth__FMOT_-247.html
17
www.zeromomentoftruth.com
18
www.thinkwithgoogle.com/insights/library/studies/the-zero-moment-of-truth-macro-study
19
www.briansolis.com/2012/08/without-a-strategy-there-is-no-roi/
20
http://corp.crowdtap.com/#peer-influence
21
www.web-strategist.com/blog/2012/05/21/altimeter-research-theme-the-dynamic-customer-journey/
22
http://networkingexchangeblog.att.com/small-business/the-dim-light-at-the-end-of-the-funnel/
23
www.mckinseyquarterly.com/The_consumer_decision_journey_2373
24
www.briansolis.com/2011/11/how-to-make-cusotmer-service-matter-again
25
http://maritzresearch.com/~/media/Files/MaritzResearch/e24/ExecutiveSummaryTwitterPoll.ashx
26
http://thenextweb.com/socialmedia/2012/04/03/on-twitter-big-brands-like-the-gap-struggle-to-keep-up-withcustomer-service/
27
www.lithium.com/pdfs/casestudies/Lithium-giffgaff-Case-Study.pdf
28
www.prnewswire.com/news-releases/multi-award-winning-giffgaff-enjoys-storming-six-months-159835575.html
29
http://voices.yahoo.com/that-70s-shampoothe-best-retro-shampoos-1970s-5441625.html
30
www.briansolis.com/2012/03/social-media-is-about-social-science-not-technology/
31
www.briansolis.com/2011/10/i-like-you-but-just-not-in-that-way/bnotes.
32
www.briansolis.com/2011/04/how-do-you-increrase-social-influence-dont-think-about-the-score/
33
www.briansolis.com/2011/04/the-curation-economy-and-the-three-3c%E2%80%99s-of-information-commerce/
34
www.briansolis.com/2012/01/likes-genre-action-facebook-introduces-clicks-to-action/
35
www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/006124189X/ref=la_B000AP9KKG_1_1?ie=UTF8&qid=1350873183&sr=1–1
36
www.youtube.com/watch?v=_4ZcStMsss8
37
http://trust.edelman.com/trust-download/infographic-trust-in-media/
38
www.washingtonpost.com/national/on-innovations/digital-darwinism-and-why-brands-die/2011/11/20/gIQAR2jqlN_story.html
39
www.briansolis.com/2012/03/the-importance-of-brand-in-an-era-of-digital-darwinism/
40
www.youtube.com/watch?v=OYecfV3ubP8
41
www.youtube.com/watch?v=PYP1Tjgt1Ao&noredirect=1
42
www.youtube.com/watch?v=vmG9jzCHtSQ&feature=player_embedded
43
www.theatlantic.com/business/archive/2011/05/the-worlds-most-valuable-and-fastest-growingbrands/238697/#slide10
44
www.theatlantic.com/business/archive/2011/05/the-worlds-most-valuable-and-fastest-growingbrands/238697/#slide10
45
www.fastcompany.com/1815756/why-user-experience-critical-customer-relationships
