Kniga-Online.club
» » » » Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

Читать бесплатно Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования. Жанр: Маркетинг, PR, реклама издательство ЛитагентАльпина, год 2004. Так же читаем полные версии (весь текст) онлайн без регистрации и SMS на сайте kniga-online.club или прочесть краткое содержание, предисловие (аннотацию), описание и ознакомиться с отзывами (комментариями) о произведении.
Перейти на страницу:

Gagnon, Jean Paul, och JaneT. Osterhaus (1985), «Research note: Effectiveness of floor displays on the sales of retail products», Journal of Retailing, 61, 104–116.

Ge, Xin, Paul R. Messinger, and Jin Li (2009), «Influence of soldout products on consumer choice», Journal of Retailing, 85, 3, 274–287.

Gerard, R. M. (1957), Differential effects of lights on psychophysiological functions, unpublished doctoral dissertation, University of California, Los Angeles.

Geyskens, Kelly, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop (2008), «Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption», Journal of Consumer Research, 35, December, 600–610.

Gierl, Heribert, Michael Plantsch, and Janine Schweidler (2007), «Scarcity Effects on Sales Volume in Retail», The International Review of Retail, Distribution, and Consumer Research, 18, 1, February, 45–61.

Gifford, R. (1988), «Light, decor, arousal, comfort and communication «Journal of Environmental Psychology, 8, 177–189.

Gil, Jorge, Eime Tobari, Maia Lemlij, Anna Rose, and Alan Penn (2009), «The differentiating behavior of shoppers: Clustering of individual movement traces in a supermarket», Proceedings of the 7» International Space Syntax Symposium, Stockholm, Sweden.

Godey, Bruno, Joëlle Lagier, and Daniele Pederzoli (2008), «A measurement scale of ’aestetic style’ applied to luxury goods stores», International Journal of Retail & Distribution Management, 37, 6, 527–537.

Gonzalez-Benito, Oscar (2002), «Geodemographic and socioeconomic characterization of the retail attraction of leading hypermarket chains in Spain», The International Review of Retailing, Distribution and Consumer Research, 12, 1, 81 – 103.

Gorn, Gerald J. (1982), «The effects of music in advertising on choice behavior: A classical conditioning approach», Journal of Marketing, 46, Winter, 94 – 101.

Granbois, Donald (1968), «Improving the study of customer in-store behavior», Journal of Marketing, 32, October, 28–33.

Grant, David B. and John Fernie (2008), «Exploring out-of-stock and on-shelf availability in non-grocery, high street retailing», International Journal of Retail & Distribution Management, 36, 8, 661–672.

Grewal, Dhruv, Julie Baker, Michael Levy och Glenn B. Voss (2003), «The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores», Journal of Retailing, 79, 259–268.

Grewal, Dhruv and Michael Levy (2007), «Passing the Baton, Journal of Retailing 2001 to 2007», Journal of Retailing, S3, 4, 371–373.

Grewal, Dhruv, Michael Levy, Anuj Mehrotra och Arun Sharma (1999), «Planning merchandising decisions to account for regional and product assortment differences», Journal of Retailing, 75, 3, 405–424.

Grocery Manufacturer (1971), «Sales effects of signs».

Grohmann, Bianca, Eric R. Spangenberg, and David E. Sprott (2007), «The influence of tactile input on the evaluation of retail product offerings», Journal of Retailing, 83, 2, 237–245.

Grover, Rajiv, och V. Srinivasan (1992), «Evaluating the multiple effects of retail promotions on brand loyal and brand switching segments», Journal of Marketing Research, 29, February, 76–89.

Gruen, Thomas W., and Reshma H. Shah (2000), «Determinants and outcomes of plan objectivity and implementation in category management relationships», Journal of Retailing, 76, 4, 483–510.

Guiltinan, Joseph P. (2000), «Managing quality cues for product line pricing», Journal of Product and Brand Management, 3, 150–163.

Gupta, Sunil (1988), «Impact of sales promotion on when, what and how much to buy», Journal of Marketing Research, 25, November, 342–355.

Gupta, Sunil, and Lee G. Cooper (1992), «The discounting of discounts and promotion thresholds», Journal of Consumer Research, 19, December, 401–411.

Hall, Joseph M., Praven K. Kopalle, and Aradhna Krishna (2010), «Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches», Journal of Retailing, 86, 2, 172–183.

Hamilton, Ryan, Jiewen Hong, and Alexander Chernev (2007), «Perceptual Focus Effects in Choice», Journal of Consumer research, 34, August, 187–199.

Han, Qi, Benedict G. C. Dellaert, W. Fred Van Raaij, and Harry J. P. Timmermans (in press), «Visitors’ strategic anticipation of crowding in scarce recreational resources Journal of Retailing and Consumer Services.

Hardesty, David M. and William O. Bearden (2009), «Consumer Behavior and Retailing», Journal of Retailing, 85, 3, 239–244.

Havlena, William J. and Morris B. Holbrook (1986), «The Varieties of Consumption Experience: Comparing Two typologies of Emotions in Consumer Behavior», Journal of Consumer Research, 13, December, 394–404.

Havlena, William J., Morris B. Holbrook, and Donald R. Lehmann (1989), «Assessing the validity of emotional typologies», Psychology and Marketing, 6, 2, 97 – 112.

van Heerde, Harald J., Sachin Gupta, and Dick R. Wittink (2003), «Is 75 % of the sales promotion bump due to brand switching? No, only 33 % is», Journal of Marketing Research, 40, November, 481–491.

van Heerde, Harald J., Peter S. H. Leeflang, and Dick R. Wittink (2000), «The estimation of pre– and postpromotion dips with store-level scanner data», Journal of Marketing Research, 37, 3, 383–395.

van Heerde, Harald J., Peter S. H. Leeflang and Dick R. Wittink (2001), «Semiparametric analysis to estimate the deal effect curve», Journal of Marketing Research, 38, 2, 197–205.

van Heerde, Harald J., Peter S. H. Leeflang and Dick R. Wittink (2003), «Decomposing the sales promotion bump with store data», Marketing Science, 23, 3, 317–334.

Heilman, Carrie M., and Douglas Bowman (2002), «Segmenting consumers using multiple-category purchase data», International Journal of Research in Marketing, 19, 225–252.

Heilman, Carrie M., Kent Nakamoto och Ambar G. Rao (2002), «Pleasant surprises: Consumer response to unexpected in-store coupons», Journal of Marketing Research, 39, May, 242–252.

Hernant, Mikael (2009), The Profitability of Supermarkets.

Hernant, Mikael, and Margareta Bostrom (2010), Lonsamheti butik, Liber Malmo.

Herrington, J. Duncan, and Louis M. Capella (1994), «Practical applications of music in service settings», Journal of Services Marketing, 8, 3, 50–65.

Herrington, J. Duncan, and Louis M. Capella (1996), «Effects of music in service environments: A field study», Journal of Services Marketing, 10, 2, 26–41.

Hine, Thomas (1997). The total package: The secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers.

Back Bay, USA. Hoch, Stephen J., Eric T. Bradlow and Brian Wansink (1999), «The variety of an assortment», Marketing Science, 18, 4, 527–546.

Hoch, Stephen J., Byung-Do Kim, Alan L. Montgomery and Peter E. Rossi (1995), «Determinants of store-level price elasticity», Journal of Marketing Research, 32, February, 17–29.

Hoch, Stephen J., Xavier Dreze and Mary E. Purk (1994), «EDLP, Hi-Lo, and margin aritmetic», Journal of Marketing, 58, 4, 16–27.

Hoffman, K. Douglas, and L. W. Turley (2002), «Atmospherics, service encounters and consumer decision-making: An integrative perspective Journal of Marketing Theory and Practice, 10, 3, 33–17.

Howard, John A., and Jagdish N. Sheth (1967), «A theory of buyer behavior», Proceedings of the 1967 Winter Conference of the American Marketing Association, 1967, Reed Moyer (ed.).

Hoyer, Wayne D. (1984), «An examination of consumer decision making for a common repeat purchase product», Journal of Consumer Research, 11, December, 822–829.

Huber, Joel, John Payne och Christopher Puto (1982), «Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis», Journal of Consumer Research, 9, June, 90–98.

Huber, Joel, and Christopher Puto (1983), «Market boundaries and product choice: Illustrating attraction and substitution effects», Journal of Consumer Research, 10, June, 31–44.

Hui, Michael K., and John E. G. Bateson (1991), «Perceived control and the effects of crowding and consumer choice on the service experience», Journal of Consumer Research, 18, September, 174–184.

Hui, Michael K., Laurette Dube and Jean-Charles Chebat (1997), «The impact of music on consumers’ reactions for services», Journal of Retailing, 73, 1, 87 – 104.

Hui, Sam K., Eric T. Bradlow, and Peter S. Fader (2009), «Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior», Journal of Consumer Research, 36, October, 478–493.

Information Resources, Inc. (1993), «Managing your business in an EDLP environment», Chicago: IRI.

Inman, J. Jeffrey, Russell S. Winer, and Roselina Ferraro (2009), «The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making», Journal of Marketing, 73, September, 19–29.

Inman, J. Jeffrey, Leigh McAlister, and Wayne D. Hoyer (1990), «Promotional signal: Proxy for a price cut?», Journal of Consumer Research, 2, 7, June, 74–81.

Iyer, Easwar S. (1989), «Unplanned purchasing: Knowledge of shopping environment and time pressure», Journal of Retailing, 65, 1, 40–57.

Janiszewski, Chris (1988a), «Preconscious processing effects: The independence of attitude formation and conscious thought», Journal of Consumer Research, 15, September, 199–209.

Janiszewski, Chris (1988b), «The influence of nonattended material on the processing of advertising claims», Journal of Marketing Research, 27, August, 263–278.

Johansson, Ulf, and Jens Nordfalt (forthcoming), «Special issue on retailing research from the Nordic countries», Journal of Retailing and Consumer Services.

Julander, Claes-Robert (1984), Extrapriser och veckoannonser: Effekter av dagligvaruhandelns SA/VA-aktiviteter, Stockholm: EFI.

Kahn, Barbara E., and Synthia Huffman (1998), «Variety for sale: Mass customization or mass confusion?», Journal of Retailing, 74, 4, 491–513.

Kahn, Barbara E. and Leigh McAlister (1997), Grocery revolution: The new focus on the consumer, Reading, MA: Addison-Wesley.

Kahn, Barbara E., and Brian Wansink (2004), «The influence of assortment structure on perceived variety and consumption quantities», Journal of Consumer Research, 30, March, 519–533.

Перейти на страницу:

Йенс Нордфальт читать все книги автора по порядку

Йенс Нордфальт - все книги автора в одном месте читать по порядку полные версии на сайте онлайн библиотеки kniga-online.club.


Ритейл-маркетинг: Практики и исследования отзывы

Отзывы читателей о книге Ритейл-маркетинг: Практики и исследования, автор: Йенс Нордфальт. Читайте комментарии и мнения людей о произведении.


Уважаемые читатели и просто посетители нашей библиотеки! Просим Вас придерживаться определенных правил при комментировании литературных произведений.

  • 1. Просьба отказаться от дискриминационных высказываний. Мы защищаем право наших читателей свободно выражать свою точку зрения. Вместе с тем мы не терпим агрессии. На сайте запрещено оставлять комментарий, который содержит унизительные высказывания или призывы к насилию по отношению к отдельным лицам или группам людей на основании их расы, этнического происхождения, вероисповедания, недееспособности, пола, возраста, статуса ветерана, касты или сексуальной ориентации.
  • 2. Просьба отказаться от оскорблений, угроз и запугиваний.
  • 3. Просьба отказаться от нецензурной лексики.
  • 4. Просьба вести себя максимально корректно как по отношению к авторам, так и по отношению к другим читателям и их комментариям.

Надеемся на Ваше понимание и благоразумие. С уважением, администратор kniga-online.


Прокомментировать
Подтвердите что вы не робот:*
Подтвердите что вы не робот:*